TUGAS COPYWRITING

ANNISA PRATIWI RAHMADENI
11613148
1SA07

COPYWRITING  

Ponds flawless white advertisement has 4 parts video. This ads is one of “slice of life” advertisement, because this ads show us a daily life experience. The product that offered is expected to solve the customers skin problem.

 the concept of this ads has a special side, ponds always has a different way to offer their product.

Ponds flawless white adopted a story of a woman that separated by her boyfriend’s mother and they meet again after 6 years. 

Support The Video

This advertisement support the video because the story line is made to support the product .This ads adopted a love story, so the teenagers will interested in this ads. Indirectly, the ads try to tell us, no need a long time to get a white and fresh skin. And All you need is just ponds flawless white to help your skin problem

Coordinate The Audio With The Video

Audio in this ad is match with the video or the story line because when sad scene the audio turned into slow.

Entertain but sell the brand

This ad is entertaining because this ad is different.

 Ponds divide the ads into 4 parts. It has an interesting story, and make the viewers curious about their mini drama ads. There is an emotion and expression followed by the instrument which supported by the story line. And the video can sell the brand because we can see the difference in that video, the woman become white and more white day by day.

Be flexible

The ads is flexible, because its easy to understand the ads. Not only the woman can watch the ads. Everyone can enjoy the ads.  

Use copy judiciously

This ad use the word “lightens skin and reduce the dark spot” which support this product. Although this ad not use the sound of people but it use a word ” lighten skin & reduce the dark spot”  that support the video. Although there is no sound of people, it reflect the product.  A word ”eviction in 7 days" matched with the slogan of the product, ponds flawless white that whitening and brightening your skin only in 7 days. So, the story line is made to support the slogan of the product that made this product more special from the other whitening product. 

Reflect brand's personality & image and build campaign

This ad make a new perception “WHITE IS BEAUTIFUL” that make people think white is beautiful and more reflect the brand’s personality. Indirectly, this ad support this product.