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1SA07
AVANTE GARDE
The
suggestion that using that product puts the user ahead
Example:
IPHONE
5S AND 5C
Because the
smartphones is so modern like on the future if we have this product
we can get exaggerate from the other gadget and has the new operation system
and faster than the old type of iphone.
FACT AND FIGURES
Statistics
and objective factual information is use to prove the superiority of the
product .
Example;
VASELINE
Because
the product tell us if we use the product therefore a minute
our skin to become shine white and proof against UV light.
WEASEL WORDS
Are
used to suggest a positive meaning without actually really making
any guarantee.
Example:
HEAD
& SHOULDER
Because
this ad use slogan “shampoo anti dandruff no.1 in the world”
Magic ingredients
Is
The suggestion that some almost miracolous discovery, makes
product exceptionally effective.
Example:
DOWNY PASSION
Because in
this ad has said that
after washing,pour molto to water and then foam
lost instantly. downy passion is a perfect scent to our clothes even
if our clothes didn’t dried up in the sun.usually when it only dries
in the wind the clothes develop a nasty smell even if it was already clean.
PATRIOTISM
The suggestion that
purchasing this product shows your love to your country
Example:
INDOMIE
the patriotism
explained by the soundtrack of indomie’s advertisement. the
soundtrack mentioned some indonesia’s island
“from sabang until merauke”
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