TECHNIQUES IN ADVERTISING

ANNISA PRATIWI RAHMADENI
11613148
1SA07

AVANTE GARDE

The suggestion that using that product puts the user ahead

Example:

IPHONE 5S AND 5C

Because the smartphones is so modern like on the future if we have this product we can get exaggerate from the other gadget and has the new operation system and faster than the old type of iphone. 

FACT AND FIGURES

Statistics and objective factual information is use to prove the superiority of the product .

Example;

VASELINE

Because the product tell us if we use the product therefore a minute our skin to become shine white and proof against UV light.

WEASEL WORDS

Are used to suggest a positive meaning without actually  really making any guarantee.

Example:

HEAD & SHOULDER

Because this ad use slogan “shampoo anti dandruff no.1 in the world”

Magic ingredients

Is The suggestion that some almost miracolous discovery, makes product exceptionally effective.

Example:

DOWNY PASSION

Because in this ad has said that after washing,pour molto to water and then foam lost instantly. downy passion is a perfect scent to our clothes even if our clothes didn’t dried up in the sun.usually when it only dries in the wind the clothes develop a nasty smell even if it was already clean.

PATRIOTISM

The suggestion that purchasing this product shows your love to your country 

Example:

INDOMIE

the patriotism explained by the soundtrack of indomie’s advertisement. the soundtrack mentioned some indonesia’s island “from sabang until merauke”     

TUGAS COPYWRITING

ANNISA PRATIWI RAHMADENI
11613148
1SA07

COPYWRITING  

Ponds flawless white advertisement has 4 parts video. This ads is one of “slice of life” advertisement, because this ads show us a daily life experience. The product that offered is expected to solve the customers skin problem.

 the concept of this ads has a special side, ponds always has a different way to offer their product.

Ponds flawless white adopted a story of a woman that separated by her boyfriend’s mother and they meet again after 6 years. 

Support The Video

This advertisement support the video because the story line is made to support the product .This ads adopted a love story, so the teenagers will interested in this ads. Indirectly, the ads try to tell us, no need a long time to get a white and fresh skin. And All you need is just ponds flawless white to help your skin problem

Coordinate The Audio With The Video

Audio in this ad is match with the video or the story line because when sad scene the audio turned into slow.

Entertain but sell the brand

This ad is entertaining because this ad is different.

 Ponds divide the ads into 4 parts. It has an interesting story, and make the viewers curious about their mini drama ads. There is an emotion and expression followed by the instrument which supported by the story line. And the video can sell the brand because we can see the difference in that video, the woman become white and more white day by day.

Be flexible

The ads is flexible, because its easy to understand the ads. Not only the woman can watch the ads. Everyone can enjoy the ads.  

Use copy judiciously

This ad use the word “lightens skin and reduce the dark spot” which support this product. Although this ad not use the sound of people but it use a word ” lighten skin & reduce the dark spot”  that support the video. Although there is no sound of people, it reflect the product.  A word ”eviction in 7 days" matched with the slogan of the product, ponds flawless white that whitening and brightening your skin only in 7 days. So, the story line is made to support the slogan of the product that made this product more special from the other whitening product. 

Reflect brand's personality & image and build campaign

This ad make a new perception “WHITE IS BEAUTIFUL” that make people think white is beautiful and more reflect the brand’s personality. Indirectly, this ad support this product.